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Strategic management in the media : theory to practice

   With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This edition shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach. It takes readers into case studies on BuzzFeed, The Guardian, Vice, Netflix, the New York Times and the BBC. The book explains strategic theory and concepts with insight and clarity and shows how to understand change and decision-making within media organizations.

Pengarang K√ľng, Lucy - Personal Name
Edisi 2nd Edition
No. Panggil 302.23068 KUN s
ISBN/ISSN 9781473929500
Subyek manajemen strategis
Media massa - Manajemen
Klasifikasi 302.23068
Judul Seri
GMD Text
Bahasa English
Penerbit Sage Publications
Tahun Terbit 2017
Tempat Terbit London
Deskripsi Fisik xvii, 237 pages : ilustrations ; 23 cm.
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